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Have you ever wished that you had telepathic abilities so you could immediately know if a luxury homebuyer was truly qualified, or if a home seller was not being completely forthright in disclosing defects in the house, or if either are stating their bottom line for the purchase/sale price?  Be careful what you wish for!

A seemingly innocuous TED Talk about sensing when kids are lying, reveals a new lie detection method based on a facial recognition technology that can spot a liar in person, on TV or even across the globe on Skype.  It is called Transdermal Optical Imaging.

Apparently, when someone lies, blood rushes to the nose and away from the cheeks.  This technology can sense the movement of blood just under the skin regardless of how good the subject’s poker face is. It can be done non-invasively, inexpensively and remotely.  And, it is currently accurate up to 85%!

If you think the disruptive technologies that will comprise electric, self-driving cars or virtual reality are going to be game changers for the transportation, education or medical industries, this relatively simple lie-detector technology may just create a Titanic shift in the game of life itself!  If you are concerned about your privacy on social media sites that pales in comparison to the magnitude of this technology’s implications for privacy.  It may very well signal the endgame for privacy, as we have known it!

Imagine if you could detect when a politician is lying when you watch his or her speech on You Tube.  Perhaps, witnesses in court cases will be scrutinized while they “tell the truth, the whole truth and nothing but the truth”.  It may eliminate jury duty altogether. Say goodbye to surprise parties and phony compliments! 

All you need is your Google Glass eye glasses or contacts wirelessly transmitting, to the cloud, a streaming video of people with whom you are conversing.  Moments later you see a little indicator on your lens letting you know who is telling the truth. 

This gives a whole new meaning to the idea that “Big Brother is watching you”. Everybody will be watching you! Santa Claus will not be the only one who knows if you have been naughty or nice.

A brave new world of “telepathy” awaits us.  Perhaps the human race is just evolving to be more like the Betazoids in Star Trek who are empathic and telepathic.  How do you suppose this will affect the game of luxury real estate marketing? 

How will Transdermal Optical Imaging affect your life?  Watch the TED Talk and let us know. 

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.