When we craft a graphic brand identity as brand strategists for the luxury real estate industry, there is always a purpose behind the design. The purpose provides the CONTEXT for the brand. The purpose is threefold:
1) To express your unique personality, priority values and core strengths;
2) To clearly state your extraordinary promise of value (in words and symbols) so that your target market instantly understands that you are the best match to their values and most pressing needs, and;
3) To SHARPLY CONTRAST YOU in relationship to your competition.
The process of designing the graphic brand identity is very exciting when you keep this context in mind. Many talented people can simply create a a graphic brand identity for you. Without CONTEXT, it is not a brand. It most likely will result in an under performing graphic brand identity and thus, a colossal missed opportunity.
Taking our own preconceived ideas out of the equation, listening to YOU intently, and then staying true to YOUR essential nature (and the nature of your marketplace) is our guiding design principle. We practice this discipline by taking the time to quiet our minds and attune to Nature itself as often as possible.
We wanted you to have a visceral EXPERIENCE, right now, of this guiding design principle, not just an understanding of the words in this post. So, we went into our own backyard to photograph an exquisite transformation of Nature. The bottle-brush trees are bursting forth and putting on quite a show. There is simply nothing on earth quite like this! Enjoy!
And, remember that your own brand, to perform its function to the fullest, must reflect the CONTEXT we define here.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.