If you are going to be top of mind in your luxury real estate market place, be sure that your brand stands out, and you are who you claim to be! Here are 5 ways to stand out:
Yesterday, we noticed a big bin of these apples brightly packaged. They stood among the rows of beautiful apples the market was offering. The packaging drew us in. Here are the 5 ways this new brand of apples stood out:
1. The EPV, extraordinary promise of value: “ An exotic sweetly tart apple with intense flavors.™” In our opinion, this describes a perfect tasting apple.
2. The playful slogan: ”Seduce life with Kanzi® apples.”
3. The colorful transparent packaging: This symbolizes authenticity (what you see is what you get!)
4. The provenance: Grown in the State of Washington, known for its outstanding apples
5. The heritage: A natural cross between a Gala apple and a Braeburn apple, discovered in Belgium
And when we tasted it, we were delighted. It was a perfect tasting apple! This Kanzi® apple is now top of mind in our world. And we love promoting it!
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.