In affluent communities, associating your luxury real estate practice or local business with endorser brands can lend additional credibility for consumers who are choosing between you and your competition. This is an excellent strategy that can help you stand out in a crowded field and also reach more ideal clients.
Guy de Maupassant said, “Traveling is a door through which one leaves reality to penetrate into an unexplored reality, which seems like a dream”.
That was our experience as we passed through the gates of Borgo dei Conti and wound our way up the long cobble stone driveway that was carpeted with golden autumn leaves from the trees that flanked this passageway and formed a lush canopy. When we reached the top of the 50-acre estate and saw the chateau overlooking the verdant Umbrian hills and valleys, we realized that this would be our “home” for the next two nights. Our jaws dropped!
We were greeted like relatives and offered a cappuccino with coffee cake in the lounge while our luggage was settled into our room. Before unpacking, we toured the grounds and the strikingly modern restaurant that was previously a ballroom and lemon orchard.
Later, we enjoyed the resort’s extensive spa facilities and dined at the chateau. Dinner featured regional wines and a sumptuous rack of lamb, which is one of the chef’s signature dishes. During our entire stay, each and every member of the staff was gracious and very helpful. They truly made us feel at home.
Tremendous care went into every detail in the remodeling of this opulent, yet unpretentious property that originally was a fortress. The brilliant design of the exterior of the main building, in particular, made an indelible impression and will be an influence in our strategic branding practice for years to come.
The extraordinary combination and balance of warm and cool colors against the dominant background of café au lait made the surrounding gardens and the Umbrian countryside in the distance appear even more vibrant.
Had we not been introduced to Borgo dei Conti through Relais & Châteaux (and noticed the Michelin logo) we may have missed this experience that made our time in Umbria seem like a dream. Look for opportunities to align your luxury real estate or local business brand with endorser brands. You will reach more of your ideal target market if you do.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International specializes in the art of local niche marketing in affluent communities and they are the leader in brand strategy for the luxury real estate industry. Working exclusively with entrepreneurs and professionals who are passionate about gaining or sustaining market leadership, they help their clients become the breakaway brand in their marketplace.