As a luxury real estate marketing profession it is essential that you continuously refresh your brand in order to maintain top-of-mind status. Often, this means updating your logo, your website and print materials. It also means continuously adjusting your marketing message to appeal to your target market as new generations of buyers enter the luxury realm.
Shark Tank, the American version of the reality television series that originally aired in Japan as Dragon’s Den, understands the importance of refreshing its brand as it enters its 7th season. In the show aspiring entrepreneur-contestants make business presentations to a panel of “shark” investors. This season, to appeal to a wider audience, Ashton Kutcher, music manager/CEO Troy Carter and Silicon Valley venture investor Chris Sacca (investor in Twitter and Uber) will be Guest Sharks.
Another way Shark Tank refreshed its brand was adding an additional series called Beyond the Tank. This follows up on companies who have received an investment from the Sharks detailing what happens afterwards.
Is your brand fresh or getting stale? What are you doing to refresh your brand?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.