From time to time we hear about luxury real estate agents who think that offering “concierge” services will endear them to their clients and generate more referrals. These “above and beyond the call of duty” services (for which the agents are not paid) include personally orchestrating service workers for such tasks as yard clean up, painters, plumbers, stocking the fridge, etc, etc.
We believe that kindness and good deeds go a long way. However, you may want to consider shifting your role from actively doing these things to becoming a resource, a communication hub, a switchboard to refer your clients to service professionals you can trust. Do not fall into the trap of becoming a “go-for” or an interim “majordomo” (a person who makes arrangements or takes charge for another).
If you live in a major city you could even give your clients a list of the latest smart phone apps that can help them with their chores, shopping, cooking, cleaning, packing (and unpacking), shipping and more. There is an entire “concierge economy” emerging. For example, there are services that will deliver liquor or flowers or meals in 10 minutes. Some offer pick-up and delivery from any shop in town.
If you order goods via Amazon or other e-commerce sites there is even a service that provides a proxy shipping address, where they receive your goods so nothing is left at your doorstep. Then, they deliver the goods when you are home.
Think of placing a higher value on your own time and redirecting that good energy into drumming up more business for yourself. Besides, you will gain more respect from your clients (and more referrals, too), by respecting your true worth as a luxury real estate marketing professional.
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.