Courtesy of Apple
If market leadership is your goal as a luxury real estate marketing professional, you must leverage your strengths to the max in order to dominate your niche. With the right strategy you can render your competition irrelevant.
That is exactly what Apple has done once again, not only in the new product category of wearable tech (Apple Watch), but also by reinvigorating the smartphone (iPhone) and notebook (MacBook) categories. With a move akin to martial arts, where you use your opponent’s force against itself, redirecting the momentum of its attack, Apple has put its competition on the defensive.
They have launched a new app software framework called ResearchKit that turns the iPhone into a powerful tool for medical and health research (with user permission only-Apple does not see your data). Gathering research in real time on a global scale is a TOTAL GAME CHANGER for the medical field!
This trivialized Samsung’s slogan, “The Next Big Thing is Here”. And, in a pre-emptive move, it beats Google (Android) at its own game by providing an open source platform for this app that can be freely used, changed, and shared by anyone.
Helping doctors and scientists gather data more frequently and more accurately creates an added value to the iPhone within the medical niche. World-class research institutions have already developed apps with ResearchKit for studies of asthma, breast cancer, cardiovascular disease and more. Can you see how this strategy will boost sales in all Apple product categories for this target market, including the iPad and MacBook?
The new MacBook is another astonishing breakthrough in engineering and design. It is the lightest and most compact Mac notebook ever! It required reimagining every element to make it not only lighter (just 2 lbs!) but also thinner, including the keyboard, the trackpad and the batteries.
Apple has leveraged its strengths including exquisite design to the max to fortify its dominance across the board in all product categories. It is now adding value way beyond just the consumer market as it takes on the niches of science, medicine and business.
How can you apply Apple’s latest strategies to leverage your strengths to the max as a luxury real estate marketing professional?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.