We are in the process of creating the visual and graphic representation of the brand for two of our clients. Every detail is important because it has to reflect what the brand stands for. To pass the test, every color hue, every font, every line, every photo has to be congruent with the brand identity that we previously articulated in words. It is in these details that you achieve the look of luxury.
Yesterday, we had lunch at the Honor Bar in Montecito. As we walked back to our parking space, we noticed that the yellow trumpet flowers matched the umbrellas of their outdoor eating area. How brilliant is that? That simple touch is vital. It screams luxury!
"It’s the little details that are vital. Little things make big things happen." John Wooden
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.