Do you keep repeating the same marketing strategies without satisfactory results? Perhaps it is time to create a better message that distills your value proposition to its essence. The key is to condense your marketing message so that it is both instantly appealing and memorable.
When crafting a brand strategy for a luxury real estate marketing professional or company our job to distill our client’s extraordinary promise of value into a very brief message. The discipline is very much like writing haiku, the Japanese poems of just seventeen syllables, in three lines of five, seven and five traditionally evoking images of the natural world.
Trust us when we say that trying to come up with this potent, concentrated message on your own is not easy. Crafting our own slogan for our blog, the Language of Luxury (LOL) and online professional network was like performing brain surgery on ourselves!
But, when you nail it, it is like hearing a clear radio signal without any static. In just four words, “Get Fluent. Get Affluent!”™ we let our audience know that if you immerse yourself in all things luxury on LOL your chances of attracting more high net worth clients can increase significantly.
Distilling your brand message to its essence helps spark word-of-mouth advertising. If the message truly resonates with your target market it can “go viral” and spread quickly like a quote from a famous person that you keep hearing even after the person is no longer alive. Albert Einstein said,
So, if you find yourself repeating the same marketing strategies and not getting the results you deserve, it may be time to change your message. Clarify your unique promise of value and then go into the operating room. Or, give us a call. Happy to help.
Does Your Message Distill Your Value Proposition To Its Essence?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.