As a luxury real estate marketing professional your brand must stand out in a crowded marketplace. In other words, you need to find a way to make what it implicit about YOU, explicit.
In our previous post, we wrote about the crowded wine industry. Here is another crowded industry that is growing at a rapid rate. The Health and Wellness category includes fresh juices. This strong trend was worth 23 billion dollars in 2013. The juicer appliances market is a 277 billion dollar industry for those who prefer to make their own fresh juices.
We spotted this bus (pictured above) on our way to the Santa Barbara Farmers market this Saturday. We loved the graphics evoking times gone by of a simpler enjoyable existence. As we walked around the bus, we noticed that they had listed their core values. That list made the implicit explicit.
By reading this list, you know exactly what Juice Ranch stands for! This is another example of good branding!
How can you make the implicit aspects of your brand explicit?
Written by Ron & Alexandra Seigel-
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.