As we research the latest and greatest in website design, we keep in mind two factors in our design of websites: brand strategy integration, and user experience.  Here are 4 tips:

In terms of brand strategy integration, the site’s aesthetics should represent the brand in all its aspects.  For instance, if you are going to be focused on historical homes in a particular area, keep it focused there.  Resist the lure of enhancing it with modern homes.

Keep your home page clutter free, simply configured, so it is easy to use.   Think of staging your site like you do a home.  Keep it accessible to users.  Big musical overtures or flashy video introductions with rapidly moving graphics are a turn off resulting in a click off.  They also take time to load. 

In terms of content on your website, resist peppering it with a bunch of keywords which are mind numbing and makes the reader wonder what you are talking about.  Besides, for Google, keywords are no longer the priority.  This gives them a reason to click off your site.

If you are going to write a blog as part of your strategy, write user friendly, informative and most importantly interesting content.  Keep the content, simple, short and interesting to read and share with friends.

Written by Ron & Alexandra Seigel-

ABOUT:  Napa Consultants, International is the leader in brand strategy for the luxury real estate industry.  They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace. 


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