A recent report by the Content Marketing Institute stated that those who are marketing without focus, by publishing general content on a daily basis are creating “content shock” for the consumer. The consumer is overwhelmed by the amount of information, and cannot keep us with it.
Put yourself in the shoes and the mindset of your target market. Assess their most pressing needs. A buyer ready to buy now has numerous questions and very specific requirements. For example, if the buyer is looking for a home with a pool or even more specifically an infinity pool, you might want to write an article / blog post about infinity pools, and link to specific MLS listings on your website.
Focused content leads to interest, which may lead to a sale for you. When you are discussing a featured listing, be sure to write about the specific features of that listing. Be focused, and then stay focused!
ABOUT: Napa Consultants, International is the leader in brand strategy for the luxury real estate industry. They work exclusively with professionals who are passionate about gaining or sustaining market leadership. With an expertise in personal branding, company branding, luxury real estate website design and social media marketing they help their clients become the breakaway brand in their marketplace.
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