At year-end we attended Luxury Outlook 2014, produced by Luxury Daily. Although, the presentation was geared primary to the luxury goods industry we gleaned some exciting insights for luxury real estate marketing professionals that we will share with you in this article series.
We were particularly moved by Wolfgang Shaefer, Global Chief Strategy Officer at SelectNY, who emphasized the importance of telling the story of your brand from three perspectives: Stories of SOUL, stories to INSPIRE and stories of LOVE. So, stay tuned as we apply these principles to the art of marketing YOU in the luxury real estate realm and leveraging your brand to create an outrageously successful 2014.
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