Providing Stellar Customer Service, as a luxury real estate marketing professional, sparks word-of-mouth advertising because it is remarkable. And, it engenders client loyalty, which is the cornerstone of market leadership. Best of all, it is something that you can train yourself to provide. Mastering the art of Stellar Customer Service can help you run circles around your competition.
In Part 1-4 of this article series we discussed the first four steps to train yourself to provide Stellar Customer Service. Step #5 is the biggest secret of all, the key that can take your practice into the stratosphere! In the game of luxury real estate marketing we call it “Dwell Well!”
To dwell means to live; to dwell well means to live well. But, to dwell also has another very important meaning: to fasten one’s attention, to think, speak or write about at length or with persistence; to linger over. If sustained market leadership is your quest you must be absolutely fastidious about what you dwell upon. You must dwell well!
Choosing what you fasten your attention to on purpose, keeps you on purpose. Allowing outside influences to determine what you focus upon can distract and derail you. This is the biggest secret of the most successful athletes, sports champions and market leaders in all fields of business.
To understand how this works, think about a time you were driving on a highway to an important appointment and there was an accident on the OTHER SIDE of the road. The traffic flow on YOUR SIDE of the road came to a complete standstill because the people in front of you were rubbernecking; they were not dwelling well.
Although, the dwell well principle applies to all aspects of your life the area of customer service is a great place to practice it. When you encounter sub par customer service notice how much time you spend grousing about it. See if you can train yourself to keep that time to a minimum. Instead of dwelling upon it by complaining, faultfinding, grumbling or griping about it to anyone who will listen, redirect your attention to Step #1-4 of the Stellar Customer Service training cycle.
Start dwelling on what you appreciate about the brands to which you are loyal. Acknowledge those who provide you with Stellar Customer Service. Practice the “I’m worth Stellar Customer Service” mindset. And, start spreading the word about others’ Stellar Customer Service.
Don’t put up with sub-par service; take the time to switch to the best because you know you deserve it. Fasten yourself to Stellar Customer Service as a recipient and you will become a rising star yourself, an expert at providing it. By insisting on Stellar Customer Service from yourself and from others, you are certain to dwell well. By doing so, you will be able to run circles around your competition. To dwell well, dwell well!
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