Van Gogh's Starry Skies
In Part 1, 2 & 3 of this articles in this series we covered the first three steps for TRAINING YOURSELF in the art of Stellar Customer Service. Here is STEP #4: Spread the Word about Stellar Customer Service.
We all know that referrals are, by far, the best source of business for luxury real estate marketing professionals or any business for that matter. How can you increase the probability of receiving MORE REFERRALS so you can consistently run circles around your competition?
By offering remarkable, Stellar Customer Service you are more likely to spark word-of-mouth advertising. But, there is more to the story than that. You can become a very powerful magnet for referrals simply by being a person who consistently spreads the word about OTHERS’ Stellar Customer Service.
The most exciting aspect of this is that you can actually test this out for yourself. You can measure your results as you amp up the power of your magnet based on the frequency of your own word-of-mouth advertising and the amount of referrals you GIVE!
Make it a game; it really can be fun. And, IT FEELS GOOD to do it! By looking for examples of Stellar Customer Service that you can spread the word about you BRING OUT THE BEST IN PEOPLE! You EXPECT TO FIND IT in every encounter you have with service providers.
This phenomenon became very clear to us one day when we received Stellar Customer Service from a waitress at one of our favorite restaurants in Beverly Hills. We were awestruck when we overheard the people at the table next to us complain that they received horrible service from the very same waitress.
We watched as they brought out the worst in her by hurling insults with a very derogatory attitude. Before we left the restaurant we spoke with the manager and praised the same waitress, not on her behalf to defend her, but because it felt good to do it.
It does not take that much extra time in your day to go out of your way to spread the word about Stellar Customer Service. The rewards are TANGIBLE when your intentions are genuine and you come from a GENEROSITY OF SPIRIT. Those who share this value will naturally gravitate to you. And, they will go out of their way to promote YOU. Running circles around your competition then becomes the inevitable outcome.
Watch for Part 5 where we will reveal the biggest secret of all, the key that can take your practice into the stratosphere! In the game of luxury real estate marketing we call it “Dwell Well!” (Step #5).
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