Great luxury real estate marketing begins with eye catching website design and emotional branding because, for many consumers, your site is their first impression of you or your company. Does your webstie stir emotions?
You may be familiar with Ferrari and Lamborghini, two of Italy’s most famous sports cars. But, unless you are a motorcycle enthusiast you may not have heard of Ducati, perhaps the most attractive motorcycles in the world.
Ducati is committed to racing competitions and excellence in performance. Yet, their unmistakable style is a pure expression of their passion for world-class design. Each bike Is built by hand not by robots. Ducati designs stirs emotions!
Ducati understands emotional branding and their marketing message is communicated loud and clear. In their collateral material, they describe their design as having “sinuous, seductive, flexible lines with a permanent, timeless quality that sets an unsurpassable standard”. They know that their bikes dominate the dreams of the most discriminating motorcycle enthusiasts in over 60 countries where their bikes are sold.
Before they ever discuss the unique mechanical features of their bikes or their impressive track record for winning 15 out of 18 World Superbike Championships they entice potential buyers with the opportunity to own a piece of kinetic art. Ducati’s impeccable design creates an immediate emotion sale.
Pay close attention to your luxury real estate website design. Favorable first impressions are so important. Before you start boasting about your top performance, let your superior website design be your silent salesperson.
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