As a luxury real estate marketing professional it is essential that you understand the value of “living it up” because this is, more often than not, the mindset of your high net worth target market. It seems like there is far too much concern about increases in the cost of living. Have you ever considered the high cost of not living? 

Those who truly enjoy their wealth offer clues to those who aspire to acquire their own.  They are typically the most generous of human beings in that respect. 

 “Living it up” does not necessarily mean extravagance. Small indulgences and simple pleasures can send you into a mental state of abundance, a perspective that allows you see the world from an affluent vantage point—a world of possibilities and opportunities. 

Sure, there are those who are entrapped by their wealth. They are so worried about losing what they have or comparing their net worth to others that they are not really living at all. 

Recently, we visited friends who adopted “Buddy”, the rescue Golden Retriever, as a surprise present for their 6-year-old son.   One look at Buddy and you were transported into state of sheer delight and appreciation for the abundance of goodness in nature. Such loving eyes, such playfulness!  Buddy’s message to the world:  “Forget your troubles, come on, get happy!” He cajoled anyone who came into his presence to play with him and live it up. He was impossible to resist. 

The more frequently you can live it up, the more opportunities you will perceive to connect with others who share your abundant mindset. And, the more business you will attract as a luxury real estate marketing professional.  Do you have a "Buddy"?


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