In a time-pressed world, time becomes the ultimate luxury. Affluent consumers will pay a premium if you can save them time and the aggravation of wasted time.  As a luxury real estate marketing professional, think about how you can save your clients time and aggravation every step of the way. Perform a Time-saving audit on all aspects of the service you provide.

Saving time applies to the user experience on your website from their first encounter with you. And, it applies to every other encounter they have with you or your team. Here are few items to consider when you perform your Time-saving Audit:  

  1. Does your website navigation save the user time in finding exactly what they came for? 
  2. The simple act of listening to your client’s specific needs and only showing them the properties that match those needs saves them time.  Do you preview the homes you show your clients.?
  3. If you are the listing broker, do you prepare detailed home-showing instructions for cooperating brokers so that they do not waste their clients’ time?  Their clients may be the perfect buyer for your listings. 

This will get you started with your Time-saving Audit. Your high net worth clients will certainly appreciate you for doing these things because time is the ultimate luxury.  But, just as important as it is to save your client’s time, you should also be including, in your audit, all of the ways you can save yourself time.  Value their time and value yours as well.  Only then will you see that the time your save can turn into money.  Does that make "cents"?

Let us know some of YOUR questions that you think should be included in the Time-saving Audit!


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