We had an early morning meeting in Beverly Hills today. After grabbing a warm just out of the oven bagel from St Urbain, we had a few minutes to meander and look around at the newest retail. Whenever a store is remodeled in Beverly Hills, the business creates a beautiful structure to camouflage the constructing inside. Here is the Bulgari version on Rodeo Drive which is one of the famous luxury retail streets in the Beverly Hills triangle.
The brilliance of erecting an aesthetically pleasing camouflage is that it creates visibility and anticipation for the new store. At the same time it markets the Bulgari brand in a way that is harmonious to its luxury brand strategy!
Wishing you a superb Thursday, Cheers Ron & Alexandra
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