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Luxury real estate personal branding is not just about creating an attractive new look for your website and print collateral. While it is important to stand out from your competition with superior visual imagery, a personal brand identity is much more than putting on an attractive new outfit. Your personal brand must stand for something that resonates with the needs and values of your target market.
If you strike the right chord you will spark a deep positive emotional response from potential clients and referral sources who feel an instant connection with you on their first encounter. Done right, emotional branding can accelerate the speed of trust and referrals.
This video above is the personal branding case study of Courtney Ranson in central Denver. It truly demonstrates the high impact of emotional branding.