We recently took a stroll on Carpinteria Beach here in the Santa Barbara, California area which is considered to be one of the safest beaches in the world.  We were very impressed by an innovative promotional idea that could easily apply to your luxury real estate marketing practice.  The Department of Parks and Recreation in the City of Carpinteria has partnered with Carp Yoga to offer yoga classes on the beach.

The cost of each class is $10 which contributes to maintaining this wonderful beach.  Carp Yoga gets to promote their classes and onlookers benefit simply by learning about this outstanding form of exercise.

If you like to do yoga or tai chi or some other form of exercise why not sponsor an introductory exercise session in your local park?  Invite your entire data base of contacts.  50 guests will only cost you $500. Do not forget to take picture that you can send to your contacts as a follow up promotion. And, of course, be sure to write a blog post about this!

There are so many ways to trigger buzz about you or your company and generate referrals in the process.  The key to achieving market leadership is to gain and sustain top-of-mind status. Think of ways you can spark the best form of advertising on the planet: Word-of-mouth!  And, remember, your goal is to out-think not out-spend your competition.  Do more with less. Less is more.  You can enjoy our beach by checking out the webcam.


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