MISCONCEPTION #2: I CAN COMPETE WITH PASSIONLESS AND SELF PROMOTING POSTS
As luxury real estate marketing professional who blogs, it is your passion about your subject that engages and uplifts your audience. When you are truly passionate about your subject YOU are an original because no one else possesses your particular viewpoint on your subject. That is why finding your own “voice” is the first step in becoming a blogger. You must first identify what you are most passionate about and eager to write about.
Do not blog until you discover your passion! Otherwise, you are just adding to the white noise that is comprised of boring blogs.
It takes passion to consistently tap your resources for new material. It takes passion to be persistent in producing posts on a regular basis. If your content is uninspired or purely self-promoting your results will not inspire you, let alone your audience. And, like many luxury real estate marketing professionals, you will soon abandon your blog.
It is the “subscribe” button and the “share” button on blogs that makes the blog such an amazing marketing tool. These features make it easy for your audience to follow you, to participate in your journalistic journey and also tell their friends about you, which can lead to increased business.
Subscriptions build your audience. Think of subscribing to a magazine. Your subscribers are telling you that they like your brand of content. That is why it is so important for you to have a consistent authentic voice.
Building an audience is what makes your blog a media. There is fierce competition for attention out there. Your audience expects a certain brand, your brand of content, each and every time you publish a post. By staying consistent on your brand signal when you blog, and delivering on your unique promise of value, each and every time, your blog can help you achieve top of mind within your marketplace, especially if it is focused on a particular niche.
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