Here are eight marketing tips to thrive in all market conditions for luxury real estate marketing professionals and all others who are intent on thriving:
1. ADAPT: GO FISHING WHERE THE FISH ARE BITING
Change your perspective by ignoring the bad news. The fact is that there is a MARKET. Find the good news, what is selling and where it is selling. All this information is available from your title company. In other words, go where the fish are biting instead of lamenting that the old fishing hole is yielding next to nothing. Those who succeed in every market understand adaptability. It is adapting that makes a race survive.
2. DIVE INTO SOCIAL MEDIA
It is ridiculous that agents are crying for leads and business when social media is so easy. Only 33% of you try it. Of that 33% very few actually connect with their new found contacts. You have the whole world to connect to! Someone is looking for the very house you are marketing.
3. CREATE CO-MARKETING OPPORTUNITIES
Get to know more local business owners. Talk to everyone about your services. Find out how you can be of assistance to them.
4. LEARN MORE
Read other people’s blogs. Learn something new. Take the Yoga class you have been putting off. Take some art classes. Find new interests. There is a whole world out there to explore. The people you meet usually buy and sell homes or know someone who is ready to do so.
5. BECOME A RESOURCE
Instead of a having a “what’s in it for ME mentality, try a “what’s in it for YOU” and how you can help. You will be amazed that people will actually go out of their way to help you, too.
6. STAY POSITIVE
Nothing is more important that maintaining your optimism. Get to know your marketplace like the back of your hand. This will give you inner confidence. Look for what is perfect about your marketplace right now.
Delegate what you don’t absolutely love to do. Spend your time in the field meeting more people, and talking to people. Find out what is on their mind and shape your marketing and your prospecting in accordance.
8. REPEAT, KEEP PRACTICING THESE STEPS IN EVERY MARKET!
GET FLUENT. GET AFFLUENT!
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