This is part thirteen of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!
How to Discover Your Unique Signal, Imitation vs Artistic Interpretation
In luxury real estate marketing the tried and true fundamentals still work. For example , rapidly returning phone calls and emails, staying in touch with your data base, remembering birthdays, giving great closing gifts will always help to build a successful practice. But, what is your personal interpretation of these fundamentals, your personal brand, your own brand signal, (your own artistic flair) for executing the basics?
The performances on last night’s American Idol show revealed that some of the contestants were in search of their authentic signal. One of the ways you can hone in on your signal is trying out someone else’s. This is what Anoup did by imitating Usher’s performance. Because it was an imitation, it came across to the judges as a “wannabee” performance, rather than an interpretation of the same song. Imitation is known as the sincerest form of flattery. Interpretation is taking the established form and pushing it in new dimensions that are uniquely your own. This was evident in Kris’ performance of “Ain’t No Sunshine, When She Is Gone!” A 30 year old song became new again.
How can you interpret the fundamentals in a new way that makes you stand out?
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