Part 8: Can You Hear Your Own Voice?

This is part eight of our blog series entitled: Real Estate Agent Personal Branding: Learning form American Idol. It is a fun and easy way to learn the principles of personal branding. You do not have to be an Idol fan to enjoy!

David Cook, American Idol, 2008

There is much more involved in real estate agent personal branding than creating a look and a logo. Essentially, it is the process of discovering and consistently broadcasting your own unique voice. Only by hearing you own voice can you know when you are on and off your brand signal.

Last year’s American Idol, David Cook, consistently broadcasted his authentic brand signal throughout the entire season beginning in his first audition. He knew his mind and constantly chose the right songs. His pop rock brand was apparent in everything he sang, even Little Sparrow by Dolly Parton. He definitely is not a musical comedy artist. But, his version of Music of the Night from Phantom still showcased his outstanding vocals.

Cook’s song choice in the final sing- off was not Billie Jean, the obvious crowd pleaser. David took a huge risk in favor of artistic integrity and it paid off, much to the surprise of Simon who thought he blew it. This victory may have been even greater for David Cook than winning the top prize.

David exemplified the principle of striking the balance between commercialism and artistic integrity. You CAN please others and yourself simultaneously. It does not have to be either-or. When you pick the right brand category and the right song all is aligned. Only then can you hear your own voice and share it with the world.

David Archuleta, American Idol Runner Up

Although, David Archuleta was (and is) adored by millions of fans, his American Idol journey was more of a roller coaster in terms of being on or off his authentic brand signal with his song choices. However, when he sings Imagine by John Lennon it is as if you are hearing an angel; his signal is that pure.

Listen to his video. Can you feel the oneness between the right brand category (pop) and the right song? Can you hear Archuleta’s authentic brand signal, his voice?

This purity comes from the absence of contradiction between artistic integrity and commercialism. The personal branding process is all about dialing into your authentic brand signal and consistently staying on signal.

Are you broadcasting your authentic brand signal? Can you hear your own voice?

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