It is important for luxury real estate marketing professionals to understand that consumers expect the internet to be a “Time Saver”. Your clients and potential clients want information now! They want it quickly, and easily. Complicated navigation, flash animation, links to other sites, and other add-ons do not enhance your website. They are the source of clutter and confusion. Forget the flash. Keep the focus!
A new study by Forrester Research, focusing on the impact of technology on business and consumers, confirms the fact that 80% of high-net-worth consumers use the internet daily, and they regularly buy products as well as research online. According to this study, high net worth consumers is defined as those with annual gross income and assets of at least $500,000.
Wealthy consumers are among the most tech-savvy in the world. To appeal to this crowd, many luxury companies have created luxury sites with bells and whistles including flash and sound which often takes a long time to load. Unfortunately, this is a turn off, and your clients will often leave the site before the images display. Once they have seen the “special effects” they do not want to see them again.
GET FLUENT. GET AFFLUENT!
FOLLOW US ON TWITTER: LuxuryMarketing
COMMENTS? Please use form in left column.