Luxury real estate marketing professionals need to carefully evaluate the best ways to spend marketing dollars. Despite what is now popularly held as gospel, Internet marketing through search engine optimization (SEO) may not be for you.
If your marketplace is small SEO may not be the best way to spend your time or your money. What may work better is to get involved with a community project and maximize your visibility face-to- face rather than online.
If your market is in a cosmopolitan city and your clientele is global, coming up first on Google makes sense. But, what makes even more sense is being the Google of your marketplace the one standout whom everyone knows. This is a function of building your personal brand and leveraging public relations. Sometimes, online press releases can help drive traffic to your website better than any search engine optimization practices.
Don’t neglect pay-per-click advertising on the search engines. When it is done right, in a targeted manner, it can work much better as a lead generator than spending time and money on improving your natural search rankings. Plus, it is entirely measurable, with immediate feedback that cam allow you to make instant improvements that result in more qualified leads.
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