Video communication is here to stay.
- 13 hours of content is uploaded to You Tube every minute of every day
- Downloading Internet videos from events such as the Olympics and political conventions caused some host sites to crash due to unexpected demand
- The continued growth of video over the Internet will increase the debate for mass internet access
- President-elect Obama regularly broadcasts a 4 minute long video as his way staying in touch with Americans and the world at large
What is happening is that online communication is the new mode of community. It is easy to upload a video and it is easy to send someone a link to the video. Furthermore, in four minutes you can easily get a message across.
As a luxury real estate marketing professional you can use a video to differentiate yourself from everyone else. For instance, you can record your blogs rather than write them. You can have videos of your listings, and also a video bio. There is no end to what can be done with video. It is an opportunity to communicate with your clients in a personal way.
Here is a creative example. Check out the YouTube Symphony, dubbed ”the world’s first collaborative online orchestra”. All you have to do is submit a video performance (any instrument, amateur and musicians of all ages) of a piece of music written by Chinese composer Tan Dun. The winning performer will be chosen to play in Carnegie hall under the direction of Michael Tilson Thomas.
Of course, in the field of luxury the quality of the video is important. You want to represent your brand as a luxury brand, and you want to make sure that the player on your site is compatible with the most number of browsers in current use. That way everyone has easy access to viewing your message.
Remember less is more. Don’t bore; inform and entertain.
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