For those luxury real estate marketing professionals who like to play games on the Web, here is a site that is amazing. Go to It is a vocabulary game. For each word you get right, they donate 10 grains of rice. It is free, it is fun, and hunger is on its way out. You improve, and life improves for someone hungry.

So far, since its debut in October of 2007, 39,541,334,330 grains of rice have been donated. How do they do it? You can advertise on the site, and those dollars buy rice. A great marketing idea for luxury real estate professionals would be to donate some rice in your client’s name and include that in an ad. This is a great return on investment, and think of all those eyeballs seeing your ad while learning a new word.

This is part of an ongoing series about Luxury Real Estate Marketing. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed.