To achieve and sustain market leadership as a luxury real estate marketing professional, you need to be able to answer these two important questions: What can you do better than anyone else in the world--at least the world of your local marketplace? Can you define your winning formula and can you deliver superior service, consistently?
We believe that it is essential to look outside the luxury real estate industry for examples of market leadership to continuously learn new things, and also for sheer inspiration, especially during challenging times. Here is a perfect example.
In Santa Barbara, where we are headquartered, there is a restaurant that has been hailed “best in class” by countless critics around the globe. Julia Child, who lived here, said that La Superica was her all-time favorite Mexican restaurant. Actually, it is a self-service restaurant, in that you place your order at one window and pick it up at another when your number is called. Seating is on plastic chairs in a canvas covered patio. The food is served on paper plates. The average price per person is $10.
La Superica opens for lunch at 11am. By 11:15 there is a line out the door. What makes it so “super”? It is genuine, authentic, Mexican home cooking. The tortillas are made fresh, by hand moments before they are served. It is a family run enterprise that has been in operation for 26 years. When we lived in Los Angeles we used to drive up to Santa Barbara, a 90 minute drive each way, just to have lunch here and return home. To our knowledge, the menu has not changed since it opened. Monday’s special is chile rellenos con crema, our personal favorite. Every time we are there, which is at least once a week, we say it gets better than we remembered it the previous week.
La Superica is the best in its class, the best Mexican food in town at any price. The Robb Report, known as “the Global Luxury Source”, listed La Surperica as one of the top 100 restaurants in the world. We call this practical luxury. It’s not about the money. It’s about the quest for the best!
Find some niche in your luxury real estate market that you can do better than anyone else in your marketplace. Discover your winning formula. Be Consistent. Be super at whatever you choose. And, try La Superica when you come to Santa Barbara!