One of the ultimate coups in branding is creating a name that helps you stand out from the crowd and sticks in people’s heads. For example Mr. Waterfront is the number one volume agent in Annapolis specializes in, guess what niche market in Maryland? The Downtown Crowns are a mother-daughter team (Sharyn and Victoria Crown) who specialize in luxury condos in downtown San Diego.

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Federal Express (now FedEx) invented the “overnight delivery” business category. In fact, the brand name itself has become a verb. To FedEx a parcel means to overnight it. To Google is now a verb meaning to perform an internet search. To Xerox something is to copy it. Kleenex is a noun that means facial tissue.

Is there a brand name that can make you stand out and be easily remembered?

This is part of an ongoing series about luxury real estate personal branding. Get Fluent. Get Affluent! Subscribe to The Language of Luxury by Email or RSS Feed. Comments? Please use form in left column