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The value of luxury real estate has as much to do with the quality of the home as it does with the home’s proximity to local lifestyle amenities. The agent or company who can demonstrate superior marketing savvy of the local lifestyle has a distinct competitive advantage. Here are two video case studies (2-minutes each) in strategic branding that exemplifies the competitive advantage of "localism".
If you are interested in significantly expanding your real estate practice or your company, give us al call to discuss your needs: 805.770.1129.