By Ron & Alexandra Seigel, Partners--Napa Consultants, International
Three Keys For Maintaining Your Focus
In the competitive arena of luxury real estate marketing it is easy to get distracted by your competition. Getting lost in all kinds of compare and contrast dialogues, internally or with others is an excuse to lose your focus. It becomes a form of self flagellation and a knee jerk reaction. While you are spending time ogling the competition, the finish line gets further and further away.
Here are three keys to staying focused in your luxury real estate marketing practice:
FIRST KEY: Know your strengths and keep focused on the goal ahead, your market and on your neighborhood. Focus your efforts on what you love to do the most and what you can do better than anyone else in your marketplace.
SECOND KEY: Never, never, bad mouth the competition, or taunt them (trash talk) in public. An example from the Olympics illustrates the first two keys.
Unwavering focus on the goal, touching the wall first in the 400meter relay race, netted first place for the US swim team. That hundredth of a second was the difference between a gold medal and a silver medal. The underwater camera revealed that the French swimmer, who had the lead, took a look at his opponent and got distracted. In that moment, he lost his edge, tightened up and got to the wall later. The other factor that led to his demise was the fact that the French team leader publicly vowed to "smash" the Americans in that event.
THIRD KEY: In the luxury real estate marketing arena it is especially important to congratulate the opposition for their accomplishments. Superstar, Michael Phelps, and one of the relay racers immediately shook the hands of the French team and congratulated them on their silver medal. The lesson here is to treat your competition as a friend and a respected member of your profession.Stay focused on the positive aspects of your competition. After all, they contribute to bringing the best out of you.